Macquarie University 2005 Handbook: MKTG01 - Marketing (Undergraduate Study Pattern)

	Home \| Events \| Handbook \| Library \| Search \| Contact

2005 Handbooks

Search the Handbooks for:

Search tips

About the Handbooks

Handbook of Undergraduate Studies 2005

Handbook of Postgraduate Studies 2005

Calendar of Governance, Legislation and Rules 2005

Other years:

You are here: Macquarie » 2005 Handbooks » MKTG01 - Marketing (Undergraduate Study Pattern)

MKTG01 - Marketing (Undergraduate Study Pattern)

Major:	Marketing
Area of Study:	Marketing
Degrees:	BCom-Mktg - Bachelor of Commerce-Marketing (UAC Preference 300240)
Offered By:	Department of Business, EFS - Division of Economic and Financial Studies

Number of credit points required for the degree	68
Minimum number of credit points required at 200 level or above	38
Minimum number of commerce credit points required at 300 level	18

100 level
Required	either	ACCG105	Introductory Financial Accounting (3)
	or	both ACCG100 - Accounting IA (3) and ACCG101 - Accounting IB (3)		3
Required		BBA102	Business Organisation Principles (3)	3
Required	one of	ISYS123	Introduction to Information Systems and Technologies (3)
		ISYS114	Introduction to Systems Design and Data Management (3)
		COMP115	Introduction to Computer Science (3)	3
Required		ECON110	Macroeconomic Principles (3)	3
Required		ECON111	Microeconomic Principles (3)	3
Required		ECON141	Introductory Econometrics (3)	3
Required		MKTG101	Marketing Fundamentals (3)	3
Required	either	STAT170	Introductory Statistics (3)
	or	STAT171	Statistical Data Analysis (3)	3
200 level
Required		ACCG200	Fundamentals of Management Accounting (3)	3
Required		BBA203	Product and Pricing Decisions (3)	3
Required		BBA213	Distribution Decisions (3)	3
Required	either	ECON200	Microeconomic Analysis (4)
	or	ECON201	Macroeconomic Analysis (4)	4
Required		MKTG202	Marketing Research (3)	3
Required		MKTG203	Consumer Behaviour (3)	3
300 level
Required	either	BBA315	Business Forecasting (3)
	or	ECON361	Economic and Business Forecasting (3)	3
Required		BBA303	Marketing Communications (3)	3
Required		MKTG302	International Marketing (3)	3
Required		MKTG303	Marketing Strategy: Analysis and Decisions (3)	3
Required		MKTG304	Marketing Operations Management (3)	3
Required		MKTG305	Marketing Seminar (3)	3
Electives
Balance of credit points required				7
TOTAL CREDIT POINTS REQUIRED FOR THIS PROGRAM				68

If BBA315 is chosen at 300-level, then ECON200 or ECON201 is not required as core