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» MKTG01P - Marketing (Postgraduate Study Pattern)
MKTG01P - Marketing (Postgraduate Study Pattern)
| Major: |
Marketing |
| Area of Study: |
Marketing |
| Degrees: |
MCom - Master of Commerce
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| Offered By: |
EFS - Division of Economic and Financial Studies |
| Admission
Requirements: | A Bachelor degree in any discipline from a recognised university with a GPA of 2.70 or more
(out of 4.00). Applicants who have not completed sufficient business units in a previous degree will be required to undertake a preliminary program (approximately one semester of full time study) prior to enrolment in the Masters
program.
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| Fees: | 380 |
| Attendance
Modes: |
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| Study
Loads: |
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| Commencing
Study Periods: |
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General Requirements
Specific Requirements
| 800 level |
| Required |
8 of | BUS800 |
Electronic Commerce (4) |
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| BUS801 |
Business Forecasting (4) |
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| BUS803 |
Strategic Operations Management (4) |
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| DEM800 |
Demographic Analysis in Business (4) |
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| ICHM821 |
Media Management (4) |
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| ICHM822 |
Strategic Intelligence (4) |
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| MKTG800 |
Marketing and Finance (4) |
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| MKTG801 |
International Marketing (4) |
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| MKTG802 |
Marketing Communications (4) |
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| MKTG803 |
Marketing Operations (4) |
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| MKTG804 |
Marketing Seminar (4) |
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| MKTG805 |
Applied Marketing Research (4) |
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| MKTG806 |
Applied Marketing Strategy (4) |
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| MKTG808 |
Services Marketing and Operations (4) |
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| MKTG809 |
Marketing Logistics (4) |
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| MKTG810 |
Retail Strategy (4) |
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| MKTG812 |
Retail Operations (4) |
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| MKTG813 |
Managerial Marketing (4) |
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| MKTG814 |
Managing Customer Relationships (4) |
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| MKTG815 |
Consumer Behaviour (4) |
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| STAT826 |
Market Research and Forecasting (4) |
32 |
| Electives |
| Balance of credit points required | |
| TOTAL CREDIT POINTS REQUIRED FOR THIS PROGRAM |
32 |
NotesStudents without a significant marketing background will be required to take MKTG813 Managerial Marketing early in their program. Students with a significant marketing background will be permitted to substitute two units from the Master of Commerce in Business for two marketing units.
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