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» MKTG02 - Marketing + Demography (Undergraduate Study Pattern)
MKTG02 - Marketing + Demography (Undergraduate Study Pattern)
General Requirements
| Number of credit points required for the degree | 68 |
| Minimum number of credit points required at 200 level or above | 38 |
| Minimum number of commerce credit points required at 300 level | 18 |
Specific Requirements
| 100 level |
| Required |
| DEM127 |
Elements of Demography (3) |
3 |
| Required |
| ECON110 |
Macroeconomic Principles (3) |
3 |
| Required |
| ECON111 |
Microeconomic Principles (3) |
3 |
| Required |
| MKTG101 |
Marketing Fundamentals (3) |
3 |
| Required |
either | STAT170 |
Introductory Statistics (3) |
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or | STAT171 |
Statistical Data Analysis (3) |
3 |
| 200 level |
| Required |
| DEM255 |
Topics in Demography (3) |
3 |
| Required |
| DEM256 |
Business Demographics (3) |
3 |
| Required |
| MKTG202 |
Marketing Research (3) |
3 |
| Required |
| MKTG203 |
Consumer Behaviour (3) |
3 |
| 300 level |
| Required |
| DEM355 |
Social and Applied Demography (3) |
3 |
| Required |
| DEM356 |
Demographic Techniques (3) |
3 |
| Required |
| MKTG302 |
International Marketing (3) |
3 |
| Required |
| MKTG303 |
Marketing Strategy: Analysis and Decisions (3) |
3 |
| Required |
| MKTG304 |
Marketing Operations Management (3) |
3 |
| Required |
one of | Commerce units (not including ACST units or ACCG310 or ACCG323) |
3 |
| Electives |
| Balance of credit points required | 23 |
| TOTAL CREDIT POINTS REQUIRED FOR THIS PROGRAM |
68 |
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