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» MKTG03 - Marketing and Organisational Behaviour (Undergraduate Study Pattern)
MKTG03 - Marketing and Organisational Behaviour (Undergraduate Study Pattern)
General Requirements
| Number of credit points required for the degree | 68 |
| Minimum number of credit points required at 200 level or above | 38 |
| Minimum number of commerce credit points required at 300 level | 18 |
Specific Requirements
| 100 level |
| Required |
| ECON110 |
Macroeconomic Principles (3) |
3 |
| Required |
| ECON111 |
Microeconomic Principles (3) |
3 |
| Required |
| ECON141 |
Introductory Econometrics (3) |
3 |
| Required |
| MKTG101 |
Marketing Fundamentals (3) |
3 |
| Required |
| PSY104 |
Introduction to Psychology I (3) |
3 |
| Required |
| PSY105 |
Introduction to Psychology II (3) |
3 |
| Required |
either | STAT170 |
Introductory Statistics (3) |
|
|
or | STAT171 |
Statistical Data Analysis (3) |
3 |
| 200 level |
| Required |
either | ECON200 |
Microeconomic Analysis (4) |
|
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or | ECON201 |
Macroeconomic Analysis (4) |
4 |
| Required |
| MKTG202 |
Marketing Research (3) |
3 |
| Required |
| MKTG203 |
Consumer Behaviour (3) |
3 |
| Required |
either | STAT270 |
Applied Statistics (3) |
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or | PSY222 |
Design and Statistics II (4) |
3 |
| 300 level |
| Required |
either | ECON361 |
Economic and Business Forecasting (3) |
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or | BBA315 |
Business Forecasting (3) |
3 |
| Required |
| MKTG302 |
International Marketing (3) |
3 |
| Required |
| MKTG303 |
Marketing Strategy: Analysis and Decisions (3) |
3 |
| Required |
| MKTG304 |
Marketing Operations Management (3) |
3 |
| Required |
either | PSY307 |
Organisational Psychology (4) |
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or | PSY345 |
Applied Social Research (4) |
4 |
| Electives |
| Balance of credit points required | 18 |
| TOTAL CREDIT POINTS REQUIRED FOR THIS PROGRAM |
68 |
NotesIf BBA 315 is chosen at 300-level, then ECON200 or ECON201 is not required as core
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