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ECFS854: Strategic Marketing in Finance |
Development of appropriate strategic and marketing programs are the major influences on the profitable growth of any firm. Specific topics are strategy formulation; business planning; marketing management; distribution and e-commerce; and pricing and promotion. A wide range of case studies are used.
| Credit Points: | 2 |
| Contact Hours: | -- |
| When Offered: |
E1 - Evening; Offered in the first half-year
E2 - Evening; Offered in the second half-year
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| Staff Contact: |
Mr Iain McDonald |
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| Unit Designations: |
--
| | Assessed As: |
Graded
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| Offered By: |
EFS - Division of Economic and Financial Studies |
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| Unit Web Pages |
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No web pages available.
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| Timetable |
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No timetable available.
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