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» MGSM823
MGSM823: Customer Relationship Management |
This unit explores the ways in which CRM is concerned with the development and maintenance of long-term, mutually beneficial relationships with stategically significant customers. This course takes the view that CRM is viewed as intelligent management of the existing and potential customer base, with a view to optimising long-term company and customer value.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
tbd - To be determined
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| Staff Contact: |
Professor Francis Buttle |
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| Unit Designations: |
--
| | Assessed As: |
Graded
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| Offered By: |
MGSM - Macquarie Graduate School of Management |
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| Unit Web Pages |
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No web pages available.
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| Timetable |
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No timetable available.
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