Macquarie University 2005 Handbook: MKTG810

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MKTG810: Retail Strategy

This unit considers current approaches to strategy formulation as it relates to the retailer in the distribution system. Recent and current approaches to retail strategy will be explored. The financial evaluation of proposed retail strategy options will also be considered. The retail format, merchandise strategy and marketing communication strategies will also be discussed as they relate to the retail environment.

Credit Points:	4
Contact Hours:	--
When Offered:	FH - First Half Year
Staff Contact:	Mr Jack Hanrahan
Prerequisites:
Corequisites:
NCCWs:
Unit Designations:	--
Assessed As:	Graded
Offered By:	EFS - Division of Economic and Financial Studies

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