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» 2006 Handbooks
» Units
» BBA203
BBA203: Product and Pricing Decisions |
Topics include: needs, wants and the role of product in customer satisfaction; forecasting demand; the product and corporate satisfaction; revenues, profits and returns to the shareholder; product mix decisions, product line decisions and product profitability; the role of brands; developing, testing and launching new products; services as products; pricing objectives: issues for customer and corporate satisfaction; implications of demand for revenues, costs and profits; analysing competitors' prices and costs; analysing customer responses; and price decision models: a customer-led pricing model.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: |
D1 - Day; Offered in the first half-year
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| Staff Contact: |
Business Staff |
| Prerequisites: |
Admission to BBA or BCom-Mktg;
BBA101 or MKTG101
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| NCCWs: |
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| Unit Designations: |
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| | Assessed As: |
Graded
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| Offered By: |
Department of Business |
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| Unit Web Pages |
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No web pages available.
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