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ICOM895: Information Campaigns |
This unit examines the theoretical base for information campaigns and the practical elements involved in their development, implementation and evaluation. It combines a study of the theories of propaganda, persuasion and public opinion with analysis of the advantages and limitations of different communication models. It looks at how effective media relationships are established at a local, national and international level and examines case studies of governmental, social issue and political campaigns in the developed and developing world.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
E2 - Evening; Offered in the second half-year
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| Staff Contact: |
Associate Professor Naren Chitty |
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| Unit Designations: |
--
| | Assessed As: |
Graded
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| Offered By: |
SCMP - Division of Society, Culture, Media and Philosophy |
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| Unit Web Pages |
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No web pages available.
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