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MKTG809: Marketing Logistics |
This unit will offer participants an opportunity to study the complexities of distributing products and services. It explores the theoretical and pragmatic aspects of channels of distribution and logistics management. The role of marketing logistics in achieving corporate objectives through effective supply chain management and the use of emergent technologies is an important feature of the unit.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year
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| Staff Contact: |
Dr Andrew Kerr |
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| Unit Designations: |
--
| | Assessed As: |
Graded
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| Offered By: |
EFS - Division of Economic and Financial Studies |
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| Unit Web Pages |
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No web pages available.
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| Timetable |
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No timetable available.
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