Macquarie University 2007 Handbook: MKTG02 - Marketing + Demography (Undergraduate Study Pattern)

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MKTG02 - Marketing + Demography (Undergraduate Study Pattern)

Major:	Marketing
Area of Study:	Marketing
Degrees:	BCom - Bachelor of Commerce (UAC Preference 300210 CSP 310210 DFEE)
Offered By:	Department of Business, EFS - Division of Economic and Financial Studies

Minimum number of credit points	68
Maximum number of credit points at 100 level	30
Minimum number of credit points in units at 300 level or above designated as commerce or economics units	18
and completion of other specific requirements as set out below

100 level
Required		DEM127	Demographic Fundamentals (3)	3
Required		ECON110	Macroeconomic Principles (3)	3
Required		ECON111	Microeconomic Principles (3)	3
Required		MKTG101	Marketing Fundamentals (3)	3
Required	either	STAT170	Introductory Statistics (3)
	or	STAT171	Statistical Data Analysis (3)	3
200 level
Required		DEM255	Topics in Demography (3)	3
Required		DEM256	Business Demographics (3)	3
Required		MKTG202	Marketing Research (3)	3
Required		MKTG203	Consumer Behaviour (3)	3
300 level
Required		DEM355	Social and Applied Demography (3)	3
Required		DEM356	Demographic Techniques (3)	3
Required		MKTG302	International Marketing (3)	3
Required		MKTG303	Marketing Strategy: Analysis and Decisions (3)	3
Required		MKTG304	Marketing Operations Management (3)	3
Required	one of	Commerce units (not including ACST units or ACCG310 or ACCG323)		3
Electives
Balance of credit points required				23
TOTAL CREDIT POINTS REQUIRED FOR THIS PROGRAM				68