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BBA203: Product and Pricing Decisions |
This unit is designed to give an in-depth understanding of the job of the "typical" product manager in marketing consumer and business to business goods/services. While the specific duties of a product manager vary considerably across industries and companies, the course focuses on the four major activities common to the position: (1) analysis of market information, (2) developing product strategy, (3) programming the strategy, and (4) implementation. The course attempts to simulate the product manager's job through the development of a marketing plan for a particular product or service through a computer simulation. In addition, a range of cases will be analysed. These cases will allow students to develop their problem solving skills as well as communication skills: both oral and written.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: |
D1 - Day; Offered in the first half-year
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| Staff Contact: |
Business Staff |
| Prerequisites: |
Admission to BBA or BCom-Mktg and MKTG101
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| Unit Designations: |
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| | Assessed As: |
Graded
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| Offered By: |
Department of Business |
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| Unit Web Pages |
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No web pages available.
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