2007 Handbooks

Topics include: the nature of marketing channels; marketing channel flows and marketing intermediaries; channel design decisions; customers' service requirements; channel objectives, constraints, alternatives; selecting channel members; motivation, management and evaluation; the nature and importance of retailing, types of retailers, retail marketing decisions; trends in retailing; wholesaling; its role and characteristics; wholesaling decisions; trends in wholesaling; and service products and their distribution characteristics.

Other topics include: logistics decisions in distribution; customers' service requirements; logistics management; order management, inventory management, transportation, coordination and control; logistics as a business activity and its role within the organisation; and relationship marketing - the focus on long-term customer relationships rather than single transactions.