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» 2007 Handbooks
» Units
» BBA303
BBA303: Marketing Communications |
This unit considers the role of communications in marketing strategy. Given a target customer, a product and a pricing strategy, together with decisions on specific distribution channels, a marketing communications program is necessary to persuade and inform distributors and customers of the company's marketing offer. The range of communications options available to an organisation is quite large and is increasing rapidly. Furthermore, the options are becoming quite specific in their application. It follows that a company's communication program is an important component of its strategy.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: |
D1 - Day; Offered in the first half-year
E1 - Evening; Offered in the first half-year
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| Prerequisites: |
BBA203 and BBA213
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| Corequisites: |
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| NCCWs: |
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| Unit Designations: |
Commerce; Economics
| | Assessed As: |
Graded
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| Offered By: |
Department of Business |
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