This course is a continuation of BBA301 (Strategic Management I) and focuses on corporate-level strategy. At the corporate-level, the key issue is the management of the growth of the firm. Topics addressed in this regard include financing growth, diversification, internationalisation, portfolio management, mergers and acquisitions, synergies, corporate parenting, governance, stakeholder management, and strategy implementation.
Students will become proficient at analysing the key factors that drive corporate strategy. Case analysis will be used to link concepts and frameworks to real-world examples. Group work will engage students in the challenges of interpersonal communication, task allocation, coordination and control.
Only available to students who enrolled prior to 2004.
