|
You are here:
Macquarie
» 2007 Handbooks
» Units
» BBA313
BBA313: Marketing Management: Effectiveness and Efficiency |
Successful companies are those with strategies which are implemented in detail. Effectiveness relates to strategic decisions: doing the right things. Efficiency is doing the right things right. This unit considers specific issues in marketing strategy decisions and discusses their implementation as efficient marketing plans. This is a unit where much of the learning takes place outside of the formal classroom setting. The competitive nature of a marketing simulation game, the feedback it provides, and case analyses are the driving forces that determine the extent of a student's efforts and learning.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: |
D2 - Day; Offered in the second half-year
|
| Staff Contact: |
Business Staff |
| Prerequisites: |
Admission to BBA and BBA203 and BBA213
|
| Corequisites: |
|
| NCCWs: |
|
| Unit Designations: |
Commerce; Economics
| | Assessed As: |
Graded
|
| Offered By: |
Department of Business |
|
|
|
|
