|
You are here:
Macquarie
» 2007 Handbooks
» Units
» BBA351
BBA351: Strategic Management II |
This course is a continuation of BBA350 Strategic Management 1 and focuses on corporate-level strategy. At the corporate-level, the key issue is the management of the growth of the firm. Topics addressed in this regard include financing growth, diversification, internationalisation, portfolio management, mergers and acquisitions, synergies, corporate parenting, governance, stakeholder management, and strategy implementation.
Students will become proficient at analysing the key factors that drive corporate strategy. Case analysis will be used to link concepts and frameworks to real-world examples. Group work will engage students in the challenges of interpersonal communication, task allocation, coordination and control.
| Credit Points: | 3 |
| Contact Hours: | -- |
| When Offered: |
D2 - Day; Offered in the second half-year
E2 - Evening; Offered in the second half-year
Summer Session - Offered in January-February as part of Summer School program.
|
| Staff Contact: |
Business staff |
| Prerequisites: |
BBA350
|
| Corequisites: |
|
| NCCWs: | BBA311
|
| Unit Designations: |
Commerce; Economics
| | Assessed As: |
Graded
|
| Offered By: |
Department of Business |
|
|
| Unit Web Pages |
|
No web pages available.
|
|
|
