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BUS301: Business Policy |
An organisation's performance is a function of its policies and strategies. Its policies guide the decision-making processes and are based upon the organisation's values and its view of ethical responses to internal and external opportunities and threats. Business policy is the study of the functions and responsibilities of senior management, the crucial problems that affect success in the total enterprise and the decisions that determine the direction of the organisation and shape its future. Business policy decisions have to do with the choice of purposes, the moulding of organisational identity and character and the mobilisation of resources. This unit will explore business policy by illustrating both process and issues by using contemporary application case study sessions.
| Credit Points: | 3 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
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| Staff Contact: |
Business Staff |
| Prerequisites: |
Admission to BIntBus or BeBus and 40cp
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| Corequisites: |
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| NCCWs: |
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| Unit Designations: |
Commerce; Economics
| | Assessed As: |
Graded
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| Offered By: |
Department of Business |
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