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» ECFS854
ECFS854: Strategic Marketing in Finance |
Evaluating how to compete profitably in a market is the most fundamental challenge any company faces. This programme analyses the processes involved in achieving that objective. Specific topics are: strategy formulation; business planning; marketing management; distribution; and E commerce, pricing and promotion.
| Credit Points: | 2 |
| Contact Hours: | -- |
| When Offered: |
E1 - Evening; Offered in the first half-year
E2 - Evening; Offered in the second half-year
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| Staff Contact: |
Mr Iain McDonald |
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| Unit Designations: |
--
| | Assessed As: |
Graded
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| Offered By: |
EFS - Division of Economic and Financial Studies |
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| Unit Web Pages |
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No web pages available.
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| Timetable |
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No timetable available.
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