|
You are here:
Macquarie
» 2007 Handbooks
» Units
» ICMS832
ICMS832: Tourism and Hospitality Marketing |
This unit will assist students to acquire the skills needed to plan and manage marketing issues in the tourism and hospitality industries. Topics covered include: marketing strategies for tourism products and hospitality services; developing competitive advantage through marketing; managing the marketing function in the tourism and hospitality industries; market research and forecasting; marketing new products; domestic and international marketing of tourism and hospitality.
| Credit Points: | 4 |
| Contact Hours: | 3 |
| When Offered: |
D2 - Day; Offered in the second half-year
|
| Staff Contact: |
Ms Sheridan Ferrier |
| Prerequisites: |
|
| Corequisites: |
|
| NCCWs: | ICHM832
|
| Unit Designations: |
--
| | Assessed As: |
Graded
|
| Offered By: |
EFS - Division of Economic and Financial Studies |
|
|
| Unit Web Pages |
|
No web pages available.
|
|
|
