Macquarie University 2007 Handbook: ICOM895

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ICOM895: Information Campaigns

This unit examines the theoretical base for information campaigns and the practical elements involved in their development, implementation and evaluation. It combines a study of the theories of propaganda, persuasion and public opinion with analysis of the advantages and limitations of different communication models. It looks at how effective media relationships are established at a local, national and international level and examines case studies of governmental, social issue and political campaigns in the developed and developing world.

Credit Points:	4
Contact Hours:	--
When Offered:	D1 - Day; Offered in the first half-year
Staff Contact:	Dr Tony Wilson
Prerequisites:
Corequisites:
NCCWs:
Unit Designations:	--
Assessed As:	Graded
Offered By:	SCMP - Division of Society, Culture, Media and Philosophy

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