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» INOV809
INOV809: Opportunity Recognition and Evaluation |
This unit introduces students to the differences between "ideas" and "opportunities", and to the notion that one can actively search for opportunities and can formally evaluate them. Students will cover trend analysis, customer needs analysis through concept engineering, the development of value propositions and the various evaluation tools required to assist them with a decision to launch entrepreneurial projects of enterprises.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
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| Staff Contact: |
Professor Craig Mudge |
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| Unit Designations: |
--
| | Assessed As: |
Graded
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| Offered By: |
EFS - Division of Economic and Financial Studies |
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| Unit Web Pages |
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No web pages available.
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