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» 2007 Handbooks
» Units
» INOV811
INOV811: Globalising the Business |
This unit aims to prepare students to lead the international expansion efforts of early-stage entrepreneurial firms. The emphasis is on understanding various options available for international expansion (in particular in relation to different industries), the costs and benefits of pursuing global markets and the specific characteristics of key markets such as the United States, Asia and Europe.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
E2 - Evening; Offered in the second half-year
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| Staff Contact: |
Professor Craig Mudge |
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| Unit Designations: |
--
| | Assessed As: |
Graded
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| Offered By: |
EFS - Division of Economic and Financial Studies |
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