|
You are here:
Macquarie
» 2007 Handbooks
» Units
» MAS389
MAS389: Public Relations I |
Entry to this unit is restricted.This unit looks at the way businesses, community groups and government bodies use communications tools to promote themselves through media and in managing relations with significant publics. It examines various theories useful for understanding PR processes and effects, and the history of public relations as a particular branch of communication knowledge and practice. The unit will examine case studies of communication strategies employed by businesses and other organisations.
| Credit Points: | 3 |
| Contact Hours: | 2 |
| When Offered: |
D1 - Day; Offered in the first half-year
E1 - Evening; Offered in the first half-year
|
| Staff Contact: |
Dr Murawska |
| Prerequisites: |
40cp
|
| Corequisites: |
|
| NCCWs: |
|
| Unit Designations: |
--
| | Assessed As: |
Graded
|
| Offered By: |
Department of Media |
|
|
|
|
