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» 2007 Handbooks
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» MKTG101
MKTG101: Marketing Fundamentals |
This unit explores the proposition that marketing is based on an understanding of consumer value. The unit looks at the evolution of marketing thought from a production orientation to its current state.The unit covers gathering information on consumer needs and the marketing environment. It then looks at the tools the marketer uses to satisfy those needs -- the marketing mix.Lectures include the latest developments in marketing theory, illustrated with examples of best marketing practice from Australia and major economies overseas.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: |
D1 - Day; Offered in the first half-year
E1 - Evening; Offered in the first half-year
Summer Session - Offered in January-February as part of Summer School program.
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| Staff Contact: |
Business Staff |
| Prerequisites: |
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| Corequisites: |
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| NCCWs: | BBA101
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| Unit Designations: |
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| | Assessed As: |
Graded
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| Offered By: |
Department of Business |
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