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» MKTG202
MKTG202: Marketing Research |
This unit teaches the student to review the quantitative research techniques acquired in earlier units and introduces some qualitative methods. The purpose of the unit is to concentrate on the application of research techniques to problems confronting marketing managers in strategic and operational situations. While the emphasis is on applications, the student will be expected to be able to appreciate the differences in techniques and to be able to select appropriate methodologies that will produce relevant information sets for decision-making. The focus will be on case studies and exercises in placing research methodology into a decision-making context.
| Credit Points: | 3 |
| Contact Hours: | 2 |
| When Offered: |
D2 - Day; Offered in the second half-year
E2 - Evening; Offered in the second half-year
Summer Session - Offered in January-February as part of Summer School program.
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| Staff Contact: |
Business Staff |
| Prerequisites: |
(BBA101 or MKTG101) and (ECON111 or admission to BIntBus) and (STAT170 or STAT171)
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| Unit Designations: |
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| | Assessed As: |
Graded
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| Offered By: |
Department of Business |
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