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» MKTG302
MKTG302: International Marketing |
This unit examines the factors that influence marketing strategy in an international setting. Product, pricing, promotion and distribution strategies in a global setting are discussed. Insights from international economics are integrated into other important inputs in the international marketing process. Problems and issues of international marketing are discussed with special reference to Australian firms. Topics include: the concept of global marketing, world economic environment; social, cultural elements of the world market environment; the political-legal environment; global marketing strategy; international marketing intelligence; international product policy; foreign-market channels and global logistics; international promotion and pricing; international marketing of services.
| Credit Points: | 3 |
| Contact Hours: | 2 |
| When Offered: |
D1 - Day; Offered in the first half-year
E1 - Evening; Offered in the first half-year
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| Staff Contact: |
Business Staff |
| Prerequisites: |
MKTG202 and MKTG203
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| Corequisites: |
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| NCCWs: |
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| Unit Designations: |
Commerce; Economics
| | Assessed As: |
Graded
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| Offered By: |
Department of Business |
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