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» 2007 Handbooks
» Units
» MKTG303
MKTG303: Marketing Strategy: Analysis and Decisions |
A review of the issues confronting marketing decision makers; strategy options; processes for development strategies; assessing the competitive position; choosing how and where to compete; renewing strategy and issues to be considered when implementing marketing strategy.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: |
D1 - Day; Offered in the first half-year
E1 - Evening; Offered in the first half-year
Summer Session - Offered in January-February as part of Summer School program.
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| Staff Contact: |
Business Staff |
| Prerequisites: |
MKTG202 and MKTG203 and 6cp at 100 level in ECON
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| Unit Designations: |
Commerce; Economics
| | Assessed As: |
Graded
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| Offered By: |
Department of Business |
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