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» 2007 Handbooks
» Units
» MKTG304
MKTG304: Marketing Operations Management |
A review of the activities involved in managing marketing functions that are essentially operational: marketing planning, product management, pricing, distribution and communications decisions. The unit also covers measuring performance.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: |
D2 - Day; Offered in the second half-year
E2 - Evening; Offered in the second half-year
Summer Session - Offered in January-February as part of Summer School program.
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| Staff Contact: |
Business Staff |
| Prerequisites: |
MKTG202 and MKTG203 and (6cp at 100 level in ECON or admission to BIntBus)
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| Corequisites: |
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| NCCWs: |
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| Unit Designations: |
Commerce; Economics
| | Assessed As: |
Graded
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| Offered By: |
Department of Business |
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