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» 2007 Handbooks
» Units
» MKTG306
MKTG306: Electronic Commerce: Marketing Channels Decisions |
This optional unit will introduce students to the topic of electronic commerce. Issues to be addressed include a review of 'net' developments and their application to marketing channels decisions. Of particular importance is the role of the 'net' as a communication facility in sourcing and distribution decisions. Electronic commerce has brought about a review of marketing strategy in most organisations and the implications for product, pricing, communications as well as distribution decisions are considered. Electronic commerce has played a major role in shifting the emphasis of the supply chain towards becoming a demand chain or value chain; the roles of technology management, relationship management and knowledge management are discussed in the context of the value chain.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: |
D1 - Day; Offered in the first half-year
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| Staff Contact: |
Business Staff |
| Prerequisites: |
MKTG101 and (BBA203 and BBA213) or (MKTG202 and MKTG203)
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| Corequisites: |
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| NCCWs: |
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| Unit Designations: |
Commerce; Economics
| | Assessed As: |
Graded
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| Offered By: |
Department of Business |
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