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» MKTG800
MKTG800: Marketing and Finance |
This unit examines the interface between marketing and finance with particular emphasis on the financial implications of marketing decisions. Topics include: the scope of strategic marketing decisions; implementing marketing strategies; cost implications of marketing decisions; marketing and production; marketing and the creation of shareholder value; marketing and cash flow management.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year
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| Staff Contact: |
Mr Jack Hanrahan |
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| Unit Designations: |
--
| | Assessed As: |
Graded
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| Offered By: |
EFS - Division of Economic and Financial Studies |
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| Unit Web Pages |
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No web pages available.
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