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» 2007 Handbooks
» Units
» MKTG801
MKTG801: International Marketing |
This unit examines the factors that influence marketing strategy in an international setting. Topics include international marketing; world economic environment; social and cultural elements of market environment; political-legal environment; international marketing intelligence; marketing channels and international logistics.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year
E1 - Evening; Offered in the first half-year
E2 - Evening; Offered in the second half-year
X1 - External study; Offered in the first half-year
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| Staff Contact: |
MrJohn Fong |
| Prerequisites: |
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| Corequisites: |
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| NCCWs: |
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| Unit Designations: |
--
| | Assessed As: |
Graded
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| Offered By: |
EFS - Division of Economic and Financial Studies |
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