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» 2007 Handbooks
» Units
» MKTG802
MKTG802: Marketing Communications |
This unit examines the marketing communications infrastructures that are available to business in developing a communications strategy that will result in achieving the awareness, comprehension and sales response objectives of the organisation.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year
X2 - External study; Offered in the second half-year
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| Staff Contact: |
Professor Bob Miller |
| Prerequisites: |
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| Corequisites: |
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| NCCWs: |
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| Unit Designations: |
--
| | Assessed As: |
Graded
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| Offered By: |
EFS - Division of Economic and Financial Studies |
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