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» MKTG803
MKTG803: Marketing Operations |
This unit examines the activities involved in managing marketing functions. Topics include: marketing planning, product management, pricing, marketing channels and logistics, and communications. To ensure that marketing decisions have been implemented effectively, the unit also covers performance measurement.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year
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| Staff Contact: |
Mr Steve Erichsen |
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| Corequisites: |
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| NCCWs: |
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| Unit Designations: |
--
| | Assessed As: |
Graded
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| Offered By: |
EFS - Division of Economic and Financial Studies |
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| Unit Web Pages |
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No web pages available.
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