Macquarie University 2007 Handbook: MKTG805

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MKTG805: Applied Marketing Research

This unit examines methodology and techniques required by the modern marketer. Topics include: marketing information and decision support systems, the research process, exploratory research, surveys, sampling techniques and data analysis.

Credit Points:	4
Contact Hours:	--
When Offered:	D2 - Day; Offered in the second half-year
Staff Contact:	Mr Con Korkofingas
Prerequisites:
Corequisites:
NCCWs:
Unit Designations:	--
Assessed As:	Graded
Offered By:	EFS - Division of Economic and Financial Studies

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