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» 2007 Handbooks
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» MKTG808
MKTG808: Services Marketing and Operations |
The service sector dominates much of the business world. This unit focuses on the distinct needs and problems of service organisations in marketing and general management. Cases are drawn from commercial and not-for-profit organisations, including banking, transportation, hotels, tourism, hospitals, education, and professional services such as accountancy, engineering and management consultancy.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D2 - Day; Offered in the second half-year
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| Staff Contact: |
Dr Andrew Kerr |
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| NCCWs: |
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| Unit Designations: |
--
| | Assessed As: |
Graded
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| Offered By: |
EFS - Division of Economic and Financial Studies |
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| Unit Web Pages |
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No web pages available.
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