|
You are here:
Macquarie
» 2007 Handbooks
» Units
» MKTG814
MKTG814: Managing Customer Relationships |
This unit will develop students' understanding of the concept of Customer Relationship Management (CRM); promote a deeper understanding of the process of CRM; and encourage students to become sensitive to the value of developing deep relationships with customers and the value of these relationships in the long term success of any business. Students will analyse domestic and international case studies and will develop their own CRM strategy as part of a final assignment.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year
|
| Staff Contact: |
Mr Paul Benning |
| Prerequisites: |
|
| Corequisites: |
|
| NCCWs: |
|
| Unit Designations: |
--
| | Assessed As: |
Graded
|
| Offered By: |
EFS - Division of Economic and Financial Studies |
|
|
|
|
