|
You are here:
Macquarie
» 2007 Handbooks
» Units
» MKTG815
MKTG815: Consumer Behaviour |
This unit examines the external and internal factors that influence people's behaviour in a purchase situation. It provides a conceptual understanding of consumer behaviour, integrating theories from psychology, sociology, cultural anthropology and economics. These components of a consumer's psychological and socio-economic profile are considered as influences in determining marketing initiatives.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
E2 - Evening; Offered in the second half-year
|
| Staff Contact: |
Mr Gordon Brooks |
| Prerequisites: |
|
| Corequisites: |
|
| NCCWs: |
|
| Unit Designations: |
--
| | Assessed As: |
Graded
|
| Offered By: |
EFS - Division of Economic and Financial Studies |
|
|
|
|
