2007 Handbooks

This unit is an online and external second year accredited unit in Music Business. Students will apply music industry theory to a range of real life situations. They will create and market an artist's image, organise and promote a live gig, plot an artist's career path and work in a 'creative team' through forming connections with students enrolled in music production courses and with members of the music industry. MUS209 will provide a holistic outline of the music industry that considers all five income stream groups (records, live performance, song publishing, merchandise and sponsorship) in relation to artists' and industry practitioners' careers. The artist manager is the only other individual, besides the artist, who gets to see and touch all the jigsaw puzzle pieces that fit together to create the artist's career. This course will therefore focus on artist management in order to provide a comprehensive overview of the different facets that constitute the industry.