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ICOM202: International Communication Campaigns |
This unit would apply the theory of intercultural relations to the design of public communication and social marketing campaigns that would be delivered across cultures. The unit aims to encourage students to investigate how cultural values and assumptions shape communication methods, media choice, audience reception and the creation of meaning between people. These observations are vital considerations for people wishing to pursue international careers in professional communication fields like social marketing, advertising and public relations. The unit will consider case studies of campaigns developed by the United Nations, Non-Government Organisations and commercial operations.
| Credit Points: | 3 |
| Contact Hours: | 2 |
| When Offered: |
D1 - Day; Offered in the first half-year
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| Staff Contact: |
Dr Qin Guo |
| Prerequisites: |
ICOM101
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| Corequisites: |
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| NCCWs: |
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| Unit Designations: |
--
| | Assessed As: |
Graded
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| Offered By: |
- Department of International Communication |
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| Unit Web Pages |
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No web pages available.
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