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MAS396: Public Relations II |
Public Relations II is designed to build on the knowledge gained in MAS395 Public Relations I. The objective of this unit is to develop practical PR skills, including strategy writing, budgeting and professional and persuasive presentation. Students work as small PR agencies pitching for business of either commercial or non-profit organisations. The unit offers real-life case studies as well as a possibility of the best proposed ideas to be taken up by client organisations. It is expected that all the assessment in this unit should answer to the
professional industry standards.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D2 - Day; Offered in the second half-year
E2 - Evening; Offered in the second half-year
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| Staff Contact: |
Dr Renata Murawska |
| Prerequisites: |
MAS389(P) or MAS395(P)
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| Corequisites: |
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| NCCWs: | MAS390
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| Unit Designations: |
Technology
| | Assessed As: |
Graded
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| Offered By: |
Department of Media |
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| Unit Web Pages |
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No web pages available.
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