Macquarie University 2008 Handbook: MKTG806

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MKTG806: Applied Marketing Strategy

Drawing on the marketing strategy process, this unit reviews strategy issues such as identifying options, evaluating and assessing competitive positioning, choosing how and where to compete and assessing performance.

Credit Points:	4
Contact Hours:	--
When Offered:	D2 - Day; Offered in the second half-year E1 - Evening; Offered in the first half-year
Staff Contact:	Mr Lawrence Potter
Prerequisites:
Corequisites:
NCCWs:
Unit Designations:	--
Assessed As:	Graded
Offered By:	EFS - Division of Economic and Financial Studies

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