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» MKTG807
MKTG807: Business-to-Business Marketing |
(V2 on-line session dates: 3 December 07-15 February 08)
This unit aims to develop an understanding of industrial markets, the industrial marketing environment, and the application of marketing theory to business-to-business markets. These markets include producers of goods and services, intermediaries, government and non-profit organisations.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year
V2 - Vacation study - second semester
(On Campus session: No session)
X1 - External study; Offered in the first half-year
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| Staff Contact: |
Professor Bob Miller |
| Prerequisites: |
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| Corequisites: |
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| NCCWs: |
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| Unit Designations: |
--
| | Assessed As: |
Graded
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| Offered By: |
EFS - Division of Economic and Financial Studies |
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| Unit Web Pages |
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No web pages available.
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