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» MKTG808
MKTG808: Services Marketing and Operations |
Services products and service enterprises differ in several fundamental aspects from their manufacturing counterparts. This unit addresses the pivotal role that services and financial services play in today's (and tomorrow's) economy. Marketing and operations aspects of service enterprises, large and small, for-profit and not-for-profit, as well as government enterprises are examined.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
E2 - Evening; Offered in the second half-year
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| Staff Contact: |
Ms Heather Crawford |
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| NCCWs: |
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| Unit Designations: |
--
| | Assessed As: |
Graded
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| Offered By: |
EFS - Division of Economic and Financial Studies |
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| Unit Web Pages |
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No web pages available.
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