2009 Course Handbook
BUS820: Demand Chain/Network: Design and Management
Customer-driven demand creation further detailed in the framework of the CRM-value chain. Consisting of customer portfolio analysis, customer intimacy, network development, and value proposition development. Managing the customer lifecycle in terms of customer acquisition and customer retention and development. Creating and managing networks, including marketing channels and internet distribution channels. Design of the Demand Chain.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: | NHS1 - Northern Hemisphere Study Period 1 |
| Staff Contact: | Professor Willem Selen |
| Prerequisites: | |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Faculty of Business and Economics |