2009 Course Handbook
ECFS854: Strategic Marketing in Finance
Evaluating how to compete profitably in a market is the most fundamental challenge any company faces. This program analyses the processes involved in achieving that objective. Specific topics are: strategy formulation; business planning; marketing management; distribution; and e-commerce, pricing and promotion.
| Credit Points: | 2 |
| Contact Hours: | -- |
| When Offered: | 2010 - offered in 2010 |
| Staff Contact: | Mr Iain McDonald |
| Prerequisites: | Admission to Master of Applied Finance or Postgraduate Certificate in Applied Finance |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Faculty of Business and Economics |