2009 Course Handbook
ICMS821: Media Management
The overall aim of this unit is to examine strategic marketing so as to fit the media to the market. The topics of planning, analysing and implementing the marketing communications process add depth to the drive for integrated marketing communications, encompassing the audience and environment, measurement and the media.
This unit is taught at the International School of Management, Sydney, located in Manly.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year |
| Staff Contact: | Mr Kevin Reid |
| Prerequisites: | |
| Corequisites: | |
| NCCWs: | ICHM821, MKTG802 |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Faculty of Business and Economics |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.