2009 Course Handbook
ICMS844: Sport Marketing
This unit examines marketing strategy and marketing processes in relation to sport. Topics include: marketing through sport, segmentation of the sport market, developing strategies for the marketing of sport products, pricing decisions f
This unit is taught at the International School of Management, Sydney, located in Manly.or the sport market, and sponsorship and endorsements.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: | D1 - Day; Offered in the first half-year |
| Staff Contact: | ICMS staff |
| Prerequisites: | |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Faculty of Business and Economics |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.