2009 Course Handbook
ICOM895: Information Campaigns
This unit examines the theoretical base for information campaigns and the practical elements involved in their development, implementation and evaluation. It combines a study of the theories of propaganda, persuasion and public opinion with analysis of the advantages and limitations of different communication models. It looks at how effective media relationships are established at a local, national and international level and examines case studies of governmental, social issue and political campaigns in the developed and developing world.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: | 2010 - offered in 2010 |
| Staff Contact: | International Communication staff |
| Prerequisites: | |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Faculty of Arts |