2009 Course Handbook
MKTG801: International Marketing
This unit examines the factors that influence marketing strategy in an international setting. Topics include international marketing; world economic environment; social and cultural elements of market environment; political-legal environment; international marketing intelligence; marketing channels and international logistics.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year E1 - Evening; Offered in the first half-year E2 - Evening; Offered in the second half-year X1 - External study; Offered in the first half-year |
| Staff Contact: | Dr Chris Baumann |
| Prerequisites: | |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Faculty of Business and Economics |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.